Notice
Microsoft, AOL, and Yahoo ally to take down Facebook and Google!
- Details
- Category: E-marketting
- Published on Sunday, 15 January 2012 16:24
- Written by Marketing Team
Microsoft, AOL, and Yahoo ally to take down Facebook and Google!
Since Google and Facebook became the dominance in E-marketing and online advertising industry, other companies declared war against them. It is rare to find giants competitors websites to ally with each other against other companies but sometimes new rules are forced in the industry. Microsoft, AOL, and Yahoo are partnering in a bid to counter the online advertising dominance of both Google and Facebook.
This partnership will allow them to sell each other's' unsold premium advertising inventory. The partnership will allow the three websites to sell online adverts across their sites, in hope to compete with Google and social network Facebook, in an attempt to increase their profits and pull all Google and Facebook powers.
This partnership is expected to be under investigation due to the fact that this partnership could severely affect the other competitors and alter the advertising prices. Microsoft , AOL, and Yahoo are opening this partnership to any other company wishing to join.
“The fact that we’re joining together to offer this kind of access to quality, yet each with our own differentiated ad offerings is something that will benefit the market as a whole”, Rick van der Kooi said, corporate vice president of the Microsoft Advertising Business Group. As for Facebook and Google, they are currently leading the market in online advertising, totaling over 1.6 billion users around the world, are expected to increase their share.
