Friday,9 March, 2018 Write by Nasser Jamal
Google Advertising Made Easy
How to Use Google Advertising Features to Boost your Business Growth
You may know that Google Adwords is one of the figure services provided by the giant search engine Google. It allows you to advertise and promote your business to potential customers who are already looking for products or services related to the ones you offer. Yet, you might ask yourself what is Google Adwords and how it really works?
Google AdWords is an effective advertising system provided by Google. SEM Companies bid on main keywords related to your business in order for their clickable ads to appear in the result pages of Google’s search. It’s considered one of the best marketing strategies for small business owners. As you can show your ad to customers who really interested in your type of services or products.
Around 2.3 million searches are performed on Google every single second. You may notice that almost all the search results pages include Google ads. These paid ads appeared on these specific result pages just because the search words are related to the ads’ bossiness.
Many Google advertising companies depend on these ads to drive qualified traffic to your website.
How Google Advertising Works
When a person starts searching for a product or service on Google, many relevant ads will appear on the result pages. These ads based on the main keywords that person used in his search. For example, a web design company located in Riyadh might bid on the keywords including, “web design in Riyadh”, “website design services in Riyadh”, and “top web design companies”
It depends on accurate your bid keywords, your ad may show up on the right result pages. Yet, you should know that Google also considers the relevance and quality of your ad and website to show it first. Therefore, even if you have the highest bid and the most accurate keywords, your ad will probably never show if your website is not qualified enough.
The Benefits of Advertising on Google
Reach Exact the Right Customer
By using Google Adwords companies, you will specifically target the people who are interested in your products or services. Not only that, but you can only target people who are located in a certain area, which is a huge advantage for your local businesses.
Pay Only If Someone Clicks On Your Ad
By using PPC advertising companies, you will only pay if your ad works and someone clicks on it. Moreover, you can set how much you are willing to pay per click on your ad and set your maximum daily budget.
This feature differs from advertising on other traditional media portals, which costs a standard price that you will pay whether someone looks at your ad or not!
Track Your Campaign Performance
Google AdWords offers an advanced dashboard, in which you can track how many people see your ads, how many click on your ad, how many people take an action and visit your website. That would help you to enhance your performance and edit your ad to be able to attract more people. You can do it many times until you get the best of it.
Google Adwords cost varies based on many factors, including the number of your competitors and the competitiveness of your keywords and business, your geographic location, the quality of your advertising campaigns and many other factories.
How Does Google choose your Ad to Show it on the Result Pages?
Google has a number of conditions to show your ad, including:
- The accuracy of your keywords
- The quality and relevance of your ad
- Your landing page experience; if someone clicked on your ad, the landing page that they are going to visit should have relevant content to the ad and the keywords used in the search. Yet, if it is not, Google will spam your ad and will never show it again.
The Best Search Engine Marketing Agency in KSA
If you are looking for a professional Google Advertising company in Jeddah, KSA, Pixel Arabia is the one. We offer effective Google ad companies, monthly performance reports, and insights to help you track and improve your ads. We also proved unique search engine marketing campaigns that professionally customized to work well for your business.
We are specialized in setting ppc search engine marketing plans, which would help you reach your targeted customer easily. We offer special online marketing services including, Keyword research and selection, Google Advertising, Video Advertising, PPC Monitoring, Google Analytics review, and many other Google advertising services.